Face blindness, scientifically known as prosopagnosia has shown a remarkable improvement with oxytocin inhalation. Individuals with face blindness, the inability for a person to identify the faces of their friends and family and even their own face, achieved higher scores on face processing tests after oxytocin inhalation. The study, conducted by Dr. Sarah Bate and Dr. Rachel Bennets of Bournemouth University was presented by the British Psychological Society’s Joint Cognitive and Developmental annual conference at the University of Reading.
The study protocol involved twenty adults—ten with prosopagnosia and ten control participants. Dr Bate stated: “This study provides the first evidence that oxytocin may be used to temporarily improve face recognition in people with either developmental or acquired prosopagnosia.”